Goals and objectives
More than two thirds of Croatian are overweight, and the numbers show that older the person is, more like it is for them to develop this condition which is more serious and relevant than ever before. Given the fact than women are more likely to be decision makers when it comes to food choices around the household in Croatia, we decided to engage them in a challenge that follows the latests trends on social media, motivates them think about healthier food choices and even offers a shortterm reward for the most motivated amongst them.
We partnered up our main lifestyle portal Super1.hr with the leading salad brand and restaurant chain in Croatia - Good Food, Good Food has seven locations in the two largest Croatian cities - Zagreb and Split. The main commercial objective between the two brands was for Good Food to generate more traffic and position in the minds of urban population as an alternative to their other, probably less diverse and nutritions, everyday meals.