GLOBAL SHORLIST 2025
STRATEGY AND EFFECTIVENESS
Best Strategy
- Campaign: Meal Culture Engine: A First-of-its-Kind, Data-Driven Content Ecosystem
By: The Foundry at DotDash Meredith
For: The Campbell’s Company
- Campaign: Linked by Love
By: T Brand Studio, The Content Studio of New York Times Advertising
For: Cartier
- Campaign: For Pussies Only
By: &C the Brandstudio in cooperation with StudioM & Wavemaker
For: Chilly
- Campaign: Unlocking a culture of security
By: The Guardian US
For: Amazon Web Services
- Campaign: Apartment Therapy’s Custom Advertising Strategy
By: Apartment Therapy Media
For: Various
- Campaign: The Road to Joy is Simple
By: Seznam Brand Studio & OMD Czech
For: Dacia
- Campaign: The Stock Barometer 2024
By: Schibsted Brand Studio SE
For: SAVR
- Campaign: Engaging C-Suites through gamified content
By: Financial Times
For: Google
Campaign: Another Ball Game
By: Schibsted Partnerstudio NO
For: Norwegian Directorate of Health
Most Effective Campaign
- Campaign: Choose the Nature
By: N365
For: The Danish Nature Fond
- Campaign: The Vattenfall Series
By: Brand Studio, a part of Bonnier News
For: Vattenfall
- Campaign: Growth Experience
By: Raconteur
For: HSBC UK
- Campaign: Rusta: Small Moments, Big Memories
By: Aller Media Creative Studio
For: Rusta
- Campaign: Zen in Every Ripple: The Art of Garden Ponds
By: Seznam Brand Studio
For: Jezírka Banat
- Campaign: From Unknown to Unstoppable
By: Axel Springer Brand Studios
For: Manuka Doctor
- Campaign: Sinful - The Swedish Sin
By: Schibsted Brand Studio SE
For: Sinful
- Campaign: illy. The highest standard. But at home
By: Storylab - an Egmont agency
For: illy
- Campaign: For Pussies Only
By: &C the Brandstudio in cooperation with StudioM & Wavemaker
For: Chilly
Best Data-Driven Campaign
- Campaign: Another Ball Game
By: Schibsted Partnerstudio NO
For: Norwegian Directorate of Health
- Campaign: Growth Experience
By: Raconteur
For: HSBC UK
- Campaign: Albert Junior
By: N365
For: Albert
- Campaign: Thriving Beyond Menopause
By: Seznam Brand Studio
For: Feminus
- Campaign: Choose the Nature
By: N365
For: The Danish Nature Fund
Best Cross-Channel Program
- Campaign: SurveyMonkey Curiosity Awards
By: Adweek Brand Studio
For: SurveyMonkey
- Campaign: GLP-1 Campaign
By: STAT News
For: Real Chemistry
- Campaign: Growth Agents
By: Fast Company & Inc
For: SAP
- Campaign: Brouw Met Mij
By: Ads & Data - Ads & Data Brand Studio
For: Grimbergen (Brewery Alken Maes)
- Campaign: Dear Menopause...
By: Story Lab an Egmont agency
For: Vichy (L’Oréal Group)
- Campaign: Feast
By: The Guardian & EssenceMediacom
For: Tesco Finest
- Campaign: Gen Z’s Road to Home Sweet Home
By: Schibsted Partnerstudio NO
For: Sparebanken Vest
- Campaign: The Art of Entrepreneurship
By: 24sata
For: UMFO
- Campaign: This Is Not a Beauty Story
By: T Brand Studio, The Content Studio of New York Times Advertising
For: L’Oréal Groupe
Best Small Budget Campaign
- Campaign: Milk_shake Incredibles Collection Launch
By: The evoke Agency
For: milk_shake
- Campaign: The Road to Joy is Simple
By: Seznam Brand Studio & OMD Czech
For: Dacia
- Campaign: The Gift of Liv
By: Schibsted Partnerstudio NO
For: The Salvation Army
- Campaign: Sweden’s Worst Wardrobe
By: Brand Studio, a part of Bonnier News
For: IKEA
- Campaign: Symptoms of the Modern Age
By: tportal
For: Zentiva
- Campaign: Care for All
By: Special Operations Studios
For: Jason Markk
- Campaign: Las Jaras Wines x Rocco: Wine Fridge Launch
By: Special Ops
For: Las Jaras Wines, Rocco
- Campaign: 5 Fragen An
By: Axel Springer Brand Studios (Media Impact)
For: MediaMarktSaturn & Deutsche Bahn
- Campaign: In the Blink of an Eye
By: Schibsted Brand Studio SE
For: Trygg Hansa Försäkring
Best B2B Campaign
- Campaign: Growth Agents
By: Fast Company & Inc.
For: SAP
- Campaign: 5 Fragen An
By: Axel Springer Brand Studios (Media Impact)
For: MediaMarktSaturn & Deutsche Bahn
- Campaign: The Art of Entrepreneurship
By: 24sata
For: UMFO
- Campaign: Reinventing the Fortune 500
By: Fortune Brand Studio
For: Fortune & Accenture
- Campaign: The Better Work Project
By: Business Insider and Insider Studios
For: Indeed
- Campaign: Celebrating The Roadheroes
By: Alpega
For: Alpega
- Campaign: SurveyMonkey Curiosity Awards
By: Adweek Brand Studio
For: SurveyMonkey
- Campaign: Let's Leave Something Behind
By: Seznam Brand Studio & Ogilvy CZ
For: Krušovice
- Campaign: This Could've Been an Email
By: Raconteur
For: Mailchimp
Best B2C Campaign
- Campaign: Zen in Every Ripple: The Art of Garden Ponds
By: Seznam Brand Studio
For: Jezírka Banat
- Campaign: Feast
By: The Guardian & EssenceMediacom
For: Tesco Finest
- Campaign: illy. The highest standard. But at home
By: Storylab - an Egmont agency
For: illy
- Campaign: Breaking the Silence on Menopause
By: Axel Springer Brand Studios (Media Impact)
For: Besins Healthcare
- Campaign: Dear Menopause...
By: Story Lab - an Egmont agency
For: Vichy (L’Oréal Group)
- Campaign: For Pussies Only
By: &C the Brandstudio in cooperation with StudioM & Wavemaker
For: Chilly
- Campaign: USSF Guardians
By: GET Creative
For: United States Space Force
- Campaign: Connected Journeys
By: Insider Studios
For: The Marriott Bonvoy Boundless® Card
- Campaign: Billie Jean King’s Path To Parity
By: Forbes Content & Design Studio
For: Gainbridge
Best Brand Awareness Campaign
- Campaign: At your service
By: The Guardian US
For: Cathay Pacific
- Campaign: Billie Jean King’s Path To Parity
By: Forbes Content & Design Studio
For: Gainbridge
- Campaign: This Is Not a Beauty Story
By: T Brand Studio, The Content Studio of New York Times Advertising
For: L’Oréal Groupe
- Campaign: For Pussies Only
By: &C the Brandstudio in cooperation with StudioM & Wavemaker
For: Chilly
- Campaign: Fish perfection
By: Aller Media Creative Studio SE
For: Seafood From Norway, Tre kronor
- Campaign: Animal Life
By: Schibsted Brand Studio SE
For: FirstVet AB
- Campaign: Amedia building brand awareness through Norway’s greatest Mystery Trip with Skoda
By: Amedia Innholdsbyrå
For: Skoda
- Campaign: Zen in Every Ripple: The Art of Garden Ponds
By: Seznam Brand Studio
For: Jezírka Banat
- Campaign: Sheep Dog Impact Assistance Campaign
By: Forbes Content & Design Studio
For: Wallmart Business
Best Local Campaign
- Campaign: Suerte! Shot on iPhone
By: TBWA\Media Arts Lab
For: Apple
- Campaign: Minneapolis-St. Paul Airport
By: Studio MSP
For: Metropolitan Airports Commission
- Campaign: Norway's Best Local Ski Experiences
By: Amedia Innholdsbyrå
For: Intersport
- Campaign: Helping the helpers
By: Amedia Innholdsbyrå
For: Red Cross in Bodø
- Campaign: Everything but football
By: tportal
For: Huawei, SPAR, Groupama inscurance, Renault Croatia
- Campaign: Asda - Ramadan Made Simple
By: Immediate Media, a Burda Company
For: Asda - Spark
- Campaign: illy. The highest standard. But at home
By: Storylab - an Egmont agency
For: illy
- Campaign: Let's Leave Something Behind
By: Seznam Brand Studio & Ogilvy CZ
For: Krušovice
- Campaign: The Philly First Hub & Forum
By: INQStudio @ The Philadelphia Inquirer
For: Inquirer.com
CONTENT & CREATIVITY
Best Use of Storytelling
- Campaign: The Gift of Liv
By: Schibsted Partnerstudio NO
For: for The Salvation Army
- Campaign: This Is Not a Beauty Podcast hosted by Isabella Rossellini
By: T Brand Studio, The Content Studio of New York Times Advertising
For: L’Oréal Groupe
- Campaign: Impact Winter
By: LA Times Studios
For: Audible
- Campaign: A Brush with Inspiration: Transforming Homes Across Ireland
By: Irish Times Group Content Studio with Mindshare Invention
For: Dulux
- Campaign: Wake Up: A Slingshot Story
By: LA Times Studios
For: Bleecker St
- Campaign: Libelle walks the 4days Marches with Optimel Protein
By: Brandstudio van DPG Media & Wavemaker/StudioM
For: FrieslandCampina
- Campaign: Suerte! Shot on iPhone
By: TBWA\Media Arts Lab
For: Apple
- Campaign: Brouw Met Mij
By: Ads & Data - Ads & Data Brand Studio
For: Grimbergen (Brewery Alken Maes)
- Campaign: Reclaiming Self-Esteem
By: Aller Media Creative Studio SE
For: Dove
Best Design
- Campaign: Mini Aceman & the paperwrap of Knack/Le Vif
By: Roularta Brand Studio
For: MINI Aceman
- Campaign: Welcome to Funland
By: Sanoma Media Finland
For: PowerPark
- Campaign: The Art & Science of Weather-wise Marketing
By: Adweek branded content studio
For: The Weather Company
- Campaign: Linked by Love
By: T Brand Studio, The Content Studio of New York Times Advertising
For: Cartier
- Campaign: From Unknown to Unstoppable
By: Axel Springer Brand Studios
For: Manuka Doctor
- Campaign: The Anatomy of An Icon
By: Vox Creative
For: Grey’s Anatomy/ABC
- Campaign: Suerte! Shot on iPhone
By: TBWA\Media Arts Lab
For: Apple
- Campaign: Sinful - The Swedish Sin
By: Schibsted Brand Studio SE
For: Sinful
- Campaign: SurveyMonkey Curiosity Awards
By: Adweek Brand Studio
For: SurveyMonkey
Most Creative Campaign
- Campaign: Moved to Create
By: Atlantic Re:think
For: Cathay Pacific
- Campaign: Suerte! Shot on iPhone
By: TBWA\Media Arts Lab
For: Apple
- Campaign: An Advertising Tail
By: Insider Studios
For: Amazon Ads
- Campaign: The Swedish Heart-Lung Foundation 120 Years
By: Brand Studio, part of Bonnier News
For: The Swedish Heart-Lung Foundation
- Campaign: The Road to Joy is Simple
By: Seznam Brand Studio & OMD Czech
For: Dacia
- Campaign: Linked by Love
By: T Brand Studio, The Content Studio of New York Times Advertising
For: Cartier
- Campaign: Disappointend Gift Recipients
By: Schibsted Partnerstudio
For: ØNSK
- Campaign: Is Gemini the Future of Tourism
By: Schibsted Brand Studio SE
For: Google
- Campaign: The Pet Politicians
By: Integreate By DPG Media BE
For: GAIA
Best Series of Sponsored Articles
- Campaign: Norway's Best Local Ski Experiences
By: Amedia Innholdsbyrå
For: Intersport
- Campaign: Restoring Hope
By: INQStudio @ The Philadelphia Inquirer
For: Jefferson
- Campaign: The Better Work Project, by Business Insider and Insider Studios, for Indeed
By: INQ Studio @ The Philadelphia Inquirer
For: Jefferson
- Campaign: Local Eats
By: Vox Creative
For: Pepsi
- Campaign: Sinful - The Swedish Sin
By: Schibsted Brand Studio SE
For: Sinful
- Campaign: Raise Your Little Finger For Your Kindergarten
By: 24sata
For: Pampers
- Campaign: Gen Z’s Road to Home Sweet Home
By: Schibsted Partnerstudio NO
For: Sparebanken Vest
- Campaign: Let's Leave Something Behind
By: Seznam Brand Studio & Ogilvy CZ
For: Krušovice
Campaign: Debunking Myths, Building Trust
By: News Corp Australia
For: Mars Petcare
Best Series of Sponsored Videos
- Campaign: Perception Box: BigThink + Unlikely Collaborators
By: Freethink Creative Studio
For: Unlikely Collaborators
- Campaign: BBC StoryWorks: USA Through Film
By: BBC StoryWorks
For: Brand USA & GoUSA TV
- Campaign: Seattle Bookmarked: Banned
By: Atlantic Re:think
For: Visit Seattle
- Campaign: Takeoff
By: Schibsted Partnerstudio NO
For: Norwegian
- Campaign: Will You Be Next
By: Reach plc
For: Allwyn: Lotto
- Campaign: Payments, Explained
By: Vox Creative
For: J.P. Morgan Payments
- Campaign: The Formular to Life with Hannah Fry
By: The Guardian UK & Starcom
For: Samsung
- Campaign: The Colours of Türkiye
By: BBC StoryWorks EMEA (BBC Studios) x &FRIENDS
For: Türkiye Tourism
- Campaign: Optimel goes the extra mile, launching their new Protein range
By: DPG Media NL
For: FrieslandCampina
Best Use of Text
- Campaign: It’s a Miu Miu World, We’re Just Living In It
By: Vox Creative
For: Miu Miu
- Campaign: The Gift of Liv
By: Schibsted Partnerstudio NO
For: The Salvation Army
- Campaign: The Christian College Guide (CCG) The Perfect Vehicle for Native Ads
By: CT Creative Studio
For: Multiple US Universities, Colleges and Seminaries
- Campaign: Ask the Doctor
By: tportal
For: Croatia Poliklinika
- Campaign: In Pursuit of Home
By: Studio MSP
For: Housing First Minnesota
- Campaign: A Christmas Fuck Story
By: Schibsted Partnerstudio NO
For: Kondomeriet
- Campaign: Independence Day
By: Noah’s Ark Communication Limited
For: Noah’s Ark Communication Limited
- Campaign: 3 Tips to Build a Healthy Relationship with Your Body
By: Vltava Labe Media Creative Lab
For: Dove
- Campaign: The Texas Draw
By: Fortune Brand Studio
For: The Texas Economic Development and Tourism Office of the Governor
Best Use of Video
- Campaign: Reinventing the Fortune 500
By: Fortune Brand Studio
For: Fortune & Accenture
- Campaign: Lumps: Are Always a Bad Taste
By: ONEWILDCARD
For: Mamador
- Campaign: DONATELIFE
By: News Corp Australia
For: The Australian Governent Organ and Tissue Authority
- Campaign: Šeraona
By: 24sata & JoomBoos
For: A1 Croatia
- Campaign: More Power, Less Stress
By: Brand Stories
For: Greenbow
- Campaign: An Advertising Tail
By: Insider Studios
For: Amazon Ads
- Campaign: K.Citymarket Liveshopping
By: Sanoma Media Finland
For: K-Citymarket
- Campaign: Disappointend Gift Recipients
By: Schibsted Partnerstudio
For: ØNSK
- Campaign: Suerte! Shot on iPhone
By: TBWA\Media Arts Lab
For: Apple
Best Use of Infographic
- Campaign: Thriving Beyond Menopause
By: Seznam Brand Studio
For: Feminus
- Campaign: One Click, One Fix
By: Brand Stories
For: jem & Fix
- Campaign: Nettbil Wrapped
By: Schibsted Partnerstudio NO
For: Nettbil
- Campaign: Shingles, the Underestimated Neurological Disease
By: Republic Marketing & Media Solutions
For: GlaxoSmithKline GmbH & Co. KG Campaign: The Storm Effect
By: WP Creative Group
For: AT&T Business
Best Podcast
- Campaign: Most Interesting Thing in A.I.
By: Atlantic Re:think
For: PwC
- Campaign: The Member Engagement Show
By: Brand Content Studios, LLC.
For: Higher Logic
- Campaign: Sogni Distillati
By: CairoRCS Studio
For: Distilleria Marzadro
- Campaign: This Is Not a Beauty Podcast hosted by Isabella Rossellini
By: T Brand Studio, The Content Studio of New York Times Advertising
For: L’Oréal Groupe
- Campaign: Nickel & Crime
By: Lower Street
For: Early Warning
- Campaign: Animal Life, a podcast for those who have or want to get a pet
By: Schibsted Brand Studio SE
For: FirstVet AB
- Campaign: Data-Driven Finance: The Financial Intelligence Podcast
By: Brand Content Studios, LLC.
For: Yodlee
- Campaign: The Future Lanes podcast
By: Content Republic I Trustmedia
For: BMW
- Campaign: Byggepladsen
By: Beam Audio Agency
For: AIRTOX
Best Print Publication
- Campaign: In Pursuit of Home
By: Studio MSP
For: Housing First Minnesota
- Campaign: HAKU-ANKKA: Donald Duck as Recruiter
By: Sanoma Media Finaland
For: LUT Universitites
- Campaign: The Literature Magazine: A Bogforum Publication
By: Storylab - an Egmont agency
For: Bogforum (Bellagroup)
- Campaign: Precious Partnerships
By: Content Republic | Trustmedia
For: Bank Degroof Petercam
- Campaign: Get Amongst It
By: Stuff Ltd.
For: Triton Hearing NZ
- Campaign: The Texas Draw
By: Fortune Brand Studio
For: The Texas Economic Development and Tourism Office of the Governor
- Campaign: Linked by Love
By: T Brand Studio, The Content Studio of New York Times Advertising
For: Cartier
- Campaign: Marbodal x ELLE Decoration
By: Aller Media Creative Studio SE
For: Marbodal
- Campaign: The Christian College Guide (CCG) The Perfect Vehicle for Native Ads
By: CT Creative Studio
For: Multiple US Universities, Colleges and Seminaries
CHANNELS
Best Use of Social Media
- Campaign: Meal Culture Engine: Translating Trends Before They Peak
By: DotDash Meredith
For: The Campbell’s Company (featuring Campbell’s Condensed, Pace, Pacific Foods, Prego, and V8 brands)
- Campaign: Through a New Lens
By: Condé Nast Creative Commercial team
For: W Hotels / Marriott
- Campaign: milk_shake Incredibles Collection Launchy
By: The Evoke Agency
For: milk_shake® Hair
- Campaign: Šeraona
By: 24sata & JoomBoos
For: A1 Croatia
- Campaign: Skincare is Selfcare
By: Roularta Brand Studio
For: Babor
- Campaign: Festis <3 Hänt.se
By: Aller Media Creative Studio SE
For: Festis & Dentsu
- Campaign: Carglass® TikTok Campaign
By: N365
For: Carglass®
- Campaign: LinkedIn Reels Campaign
By: Business insider Deutschland
For: LinkedIn
- Campaign: Indulge with Baileys Chocolate - Baileys & Good Food
By: Immedia Media a Burda Company
For: Diageo - Baileys - PHD
Best Use of Online Media
- Campaign: Bliv Officer
By: Concept X, EssenceMediacom & Podads
For: Forsvaret (Armed Forces Denmark)
- Campaign: Zen in Every Ripple: The Art of Garden Ponds
By: Seznam Brand Studio
For: Jezírka Banat
- Campaign: Šeraona
By: 24sata & JoomBoos
For: for A1 Croatia
- Campaign: The American
By: Schibsted Partnerstudio NO
For: Nettbil
- Campaign: A Christmas Fuck Story
By: Schibsted Partnerstudio NO
For: Kondomeriet
Best AFP (Online & Broadcast)
- Campaign: Festis <3 Hänt.se
By: Aller Media Creative Studio SE
For: Festis & Dentsu
- Campaign: Driving Real-World Impact: The Money Tour
By: Sanoma Media Finland
For: Säästöpankki
- Campaign: Korkeasaari
By: Sanoma Media Finland
For: Korkeasaari Zoo
- Campaign: Italy on a Plate
By: BAD Agency
For: Saarioinen
- Campaign: Strijd Om Goud (Battle for Gold)
By: Integreate by DPG Media BE
For: Sport Vlaanderen
Best Influencer Partnership
- Campaign: Nordea x Michella Meier-Morsi - women, investment and pension
By: Nordea in collaboration with Michella Meier-Morsi and Sisu Social
For: Nordea
- Campaign: Takeoff
By: Schibsted Partnerstudio NO
For: Norwegian
- Campaign: Getting Started
By: Special Operations Studios
For: Tim Hortons
- Campaign: DONATELIFE
By: News Corp Australia
For: The Australian Governent Organ and Tissue Authority
- Campaign: Pillow Talk
By: Schibsted Partnerstudio NO
For: Kondomeriet
- Campaign: Festis <3 Hänt.se
By: Aller Media Creative Studio SE
For: Festis & Dentsu
- Campaign: Banking is Our Craft
By: Morning Studio, SCMP
For: UBS
- Campaign: This Year We Give to the Children
By: Aller Media Creative Studio SE, Elle & Femina
For: UNICEF
- Campaign: Will You Be Next
By: Reach plc
For: Allwyn: Lotto
Best Event (In-person & Virtual)
- Campaign: The Denmark Pavilion – The Land of Everyday Wonder
By: BRIQ, Lendager & Story Lab – an Egmont Agency
For: VisitDenmark
- Campaign: Together through Menopause
By: Roularta Brand Studio
For: Theramex Belgium
- Campaign: From Unknown to Unstoppable
By: Axel Springer Brand Studios
For: Manuka Doctor
- Campaign: Arla: Let it Bloom
By: Aller Media Creative Studio SE
For: Arla
- Campaign: Next in Vogue
By: Vogue Singapore
For: Vogue Singapore
- Campaign: The Atlantic Festival
By: AtlanticLIVE
For: The Atlantic
- Campaign: Melhores dos Negócios Internacionais 2024
By: EXAME
For: APEX
- Campaign: Flowerpower
By: Brandstudio van DPG Media NL
For: A.Vogel
- Campaign: Kapetani Biraju (The Capitan's Call)
By: tportal
For: tportal
INNOVATION & EMERGING TRENDS
Best Interactive Campaign
- Campaign: USSF Guardians
By: GET Creative
For: United States Space Force
- Campaign: The Movement of Design
By: Condé Nast
For: Samsung Galaxy
- Campaign: An Advertising Tail
By: Insider Studios
For: Amazon Ads
- Campaign: Thriving Beyond Menopause
By: Seznam Brand Studio
For: Feminus
- Campaign: Happy Streaming = Happy Holidays
By: Brand Stories
For: Pluto TV
- Campaign: Heineken 150 Years
By: Insight Publicis Nigeria
For: Heineken
- Campaign: Maltina We've Got Flavour
By: Noah's Ark Communications Ltd.
For: Maltina
- Campaign: Get Amongst It
By: Stuff Ltd.
For: Triton Hearing NZ
- Campaign: K.Citymarket Liveshopping
By: Sanoma Media Finland
For: K-Citymarket
Best Use of AI
- Campaign: The Home Depot’s AI Personalized Mood Board Generator
By: Apartment Therapy Media
For: The Home Depot
- Campaign: Campbell’s Dinner Inspiration: AI-Fueled Content Creation,
By: Dotdash Meredith in partnership with Spark Foundry (Publicis Group)
For: The Campbell’s Company (featuring Campbell’s Condensed, Pace, and Pacific Foods brands)
- Campaign: A Look Towards the Olympic Games
By: tportal
For: Samsung
- Campaign: Using AI to drive local native advertising opportunities from a local news publisher
By: LOCALiQ / Newsquest Media Group
For: multiple clients
- Campaign: The Art of the Possible: Generative AI
By: BBC StoryWorks US
For: AWS
Best Industry Research
- Campaign: The Power of Podcast’ Study
By: Content Republic | Trustmedia
For: Content Republic | Trustmedia
- Campaign: The Better Work Project
By: Business Insider and Insider Studios
For: Indeed
- Campaign: The State of Home Buying
By: Apartment Therapy Media
For: Homes.com
Best Sustainability Program
- Campaign: Let's Leave Something Behind
By: Seznam Brand Studio & Ogilvy CZ
For: Krušovice
- Campaign: Care for All
By: Special Operations Studios
For: Jason Markk
- Campaign: Casella Sustainability
By: CMB Films
For: Casella Waste Management
- Campaign: Raise Your Little Finger For Your Kindergarten
By: 24sata
For: Pampers
- Campaign: Small Changes that Improves the World Around Y
By: Vlatva Labe Media Creative Lab
For: Ministry of the Environment of the Czech Republic, Rohlik.cz, and Drugstore dm.
- Campaign: Shattering the Shadows
By: Stuff NZ
For: Abuse in Care
- Campaign: Arla: Let it Bloom
By: Aller Media Creative Studio SE
For: Arla
- Campaign: Yrkesfag i Nord
By: Amedia
For: Multiple National and Regional Partners incl. Equinor, Statkraft, Bane Nor & REMA 1000
- Campaign: ESG District
By: Content Republic | Trustmedia
For: KPMG & BNP Paribas Fortis
Best Political Program
- Campaign: Smart Young Voter
By: srednja.hr & Pametna kuća d.o.o.
For: European Parliament
- Campaign: What makes a city livable?
By: Tagesspiegel Brand Studio
For: Airbnb
- Campaign: Drive Sustainable Progress
By: POLITICO Studio
For: Bayer
- Campaign: Shattering the Shadows
By: Stuff NZ
For: Abuse in Care
SECTOR-SPECIFIC EXCELLENCE
Best Financial Services Program
- Campaign: Billie Jean King’s Path To Parity
By: Forbes Content & Design Studio
For: Gainbridge
- Campaign: Connected Journeys
By: Insider Studios.
For: The Marriott Bonvoy Boundless® Card
- Campaign: Payments, Explained
By: Vox Creative
For: J.P. Morgan Payments
- Campaign: Growth Experience
By: Raconteur
For: HSBC UK
- Campaign: The Art of Entrepreneurship
By: 24sata
For: UMFO
- Campaign: Driving Real-World Impact: The Money Tour, by Sanoma Media Finland for Säästöpankki
By: 24sata
For: UMFO
- Campaign: Anatomy of a Craft: Formula for Success
By: NBCUniversal
For: UBS
- Campaign: Nordea x Michella Meier-Morsi - women, investment and pension
By: Nordea in collaboration with Michella Meier-Morsi and Sisu Social
For: Nordea
- Campaign: Nickel & Crime
By: Lower Street
For: Early Warning
Best Healthcare Program
- Campaign: Together through Menopause
By: Roularta Brand Studio
For: Theramex Belgium
- Campaign: From Unknown to Unstoppable
By: Axel Springer Brand Studios
For: Manuka Doctor
- Campaign: The Swedish Heart-Lung Foundation 120 Years
By: Brand Studio, part of Bonnier News
For: The Swedish Heart-Lung Foundation
- Campaign: Ask the Doctor
By: tportal
For: Croatia Poliklinika
- Campaign: Closing the mental health gap among rural youth in the US
By: GET Creative
For: Pfizer & Rural Minds
- Campaign: Blood Biomarkers in Dementia: From Research to Clinical Use
By: STAT Brand Studio
For: Quanterix
- Campaign: Another Ball Game
By: Schibsted Partnerstudio NO
For: Norwegian Directorate of Health
- Campaign: Reclaiming Self-Esteem
By: Aller Media Creative Studio SE
For: Dove
- Campaign: Oracle's Research in Action
By: Brand Content Studios LLC
For: Oracle Life Sciences
Best Travel & Tourism Program
- Campaign: Welcome to the West Midlands
By: BBC StoryWorks EMEA
For: West Midlands Growth Company
- Campaign: The Denmark Pavilion – The Land of Everyday Wonder
By: BRIQ, Lendager & Story Lab – an Egmont Agency
For: VisitDenmark
- Campaign: Welcome to Gotland
By: NTM Content Studio
For: multiple clients.
- Campaign: Taking B.T. and Berlingske on a journey through South Sweden
By: Berlingske Media Native
For: Visit South Sweden
- Campaign: Takeoff
By: Schibsted Partnerstudio NO
For: Norwegian
- Campaign: Insider’s Guide to Copenhagen
By: BEAM Audio Agency
For: Wonderful Copenhagen/Visit Copenhagen
- Campaign: BBC StoryWorks: USA Through Film
By: BBC StoryWorks & GoUSA TV
For: BBC StoryWorks & GoUSA TV
- Campaign: Through A New Lens
By: Condé Nast
For: W Hotels / Marriott
- Campaign: Paint the Town Pink
By: DotDash Meredith
For: Bermuda Tourism
Best Retail Program
- Campaign: Thrill Seekers: Season 2
By: Vox Creative
For: HomeGoods
- Campaign: The 45, a fashion forward blazer
By: Roularta Brand Studio
For: E5
- Campaign: A Christmas Fuck Story
By: Schibsted Partnerstudio NO
For: Kondomeriet
- Campaign: Dag Van De Uitgestelde Arbeid by Integreate
By: DPG Media
For: Gamma
- Campaign: Welcome, Wild Pollinators
By: Ads & Data Brand Studio + Dallas Antwerp
For: Aveve by Arvesta
- Campaign: One Click, One Fix
By: Brand Stories
For: jem & Fix
- Campaign: Tequila With A ’Hart
By: Forbes Content & Design Studio
For: Gran Coramino
- Campaign: Let's Talk About Sex
By: Brand Stories
For: Sinful
- Campaign: The Mindy From Emily in Paris Campaign
By: Vox Creative
For: Google x The Cut
Best Automotive Program
- Campaign: Harmony in Healdsburg
By: DotDash Meredith
For: Mazda
- Campaign: The American
By: Schibsted Partnerstudio NO
For: Nettbil
- Campaign: Range Rover Sport
By: BBC StoryWorks - North America
For: Jaguar Land Rover
- Campaign: A Journey Through Art & Emotion
By: REPUBLIC Marketing & Media Solutions
For: Kia Germany
- Campaign: Taste the Journey
By: tportal
For: DS Automobiles
- Campaign: Explore Your Way Home
By: Apartment Therapy Media
For: Ford Explorer
- Campaign: The Road to Joy is Simple
By: Seznam Brand Studio & OMD Czech
For: Dacia
- Campaign: More Power, Less Stress
By: Brand Stories
For: Greenbow
- Campaign: The Future Lanes podcast
By: Content Republic I Trustmedia
For: BMW
Best IT & Tech Program
- Campaign: Generative AI Explorer's Guide
By: The Washington Post
For: AWS
- Campaign: Reinventing the Fortune 500
By: Fortune Brand Studio
For: Fortune & Accenture
- Campaign: The Art of the Possible: Generative AI
By: BBC StoryWorks
For: Amazon Web Services
- Campaign: Is Gemini the Future of Tourism
By: Schibsted Brand Studio SE
For: Google
- Campaign: HONOR the Challenger: How people with ALS are shaping consumer technology
By: BBC Studios (BBC StoryWorks APAC)
For: HONOR
- Campaign: From Complexity to Clarity: The Phoenix Contact Campaign
By: Alma Brand Studio
For: Phoenix Contact
INDUSTRY RECOGNITION
Native Advertising Agency/Studio of the Year (over 20 Employees)
- BBC StoryWorks
- Schibsted Brand Studio Sweden
- Integreate by DPG Media Belgium
- Freethink Creative Studio
- Seznam Brand Studio
- Brand Studio, a part of Bonnier News
- T Brand Studio, The Content Studio of New York Times Advertising
- DotDash Meredith
- Forbes Content & Design Studio
Native Advertising Agency/Studio of the Year (under 20 Employees)
- Apartment Therapy Media
- EB Brand Stories
- Story Lab – A creative agency within Story House Egmont Denmark
- Fortune Brand Studio
- Aller Media Creative Studio
- Berlingske Media Native
- NTM Content Studio
- Trustmedia
- STAT Brand Studio
Native Advertising Platform/Network of the Year
- Outbrain
- Dianomi
- Avid Collective
- MediaGo
- Dagens industri
- Ceros
- Vev
Native Advertising Marketer of the Year
- Becky Vinter, Executive Director of Content at Business Insider
- David Lennon, SVP & Head of Fortune Brand Studio
- Jesse McQuarters, Editor of STAT Brand Studio
- Max Schüler, Director of Schibsted Brand Studio
- Raquel Bubar, Managing Director, T Brand Studio International, The New York Times
- Hanna Repo, Content Marketing Director at Alma Brand Studio
- Ryan Hedditch, General Manager, Commercial Audio Visual & Content at News Corp Australia
- Anietie Udoh, Divisional Director Marketing at Marketing Edge Publication Ltd
- Gabriella Sandoval, Content & Strategist & Head of Branded Content at EXAME
- Jainnie Cho, Vice President at BBC StoryworksExecutive Director of Content at Business InsBecky Vinter, Executive Director of Content at Business