Goals and objectives
”Masters of Emotions” aims to rise unique emotions just like Vecchia Romagna that, since 1820, has combined Italian know-how in the world of spirits with the ability to bring intense sensations to life. The goal is to tell through some Masters (Mara Maionchi, Fabio Capello, Marco Giallini) how talent can evoke emotions in three different professional fields: Music, Sports and Cinema. The purpose is to create added value and awareness for the brand through a narrative focus on Italian savoir-faire.