What is the Native Advertising Institute and what do we do for native advertising professionals?

The Native Advertising Institute is dedicated to helping publishing professionals accelerate their strategic and tactical understanding of the native advertising discipline and excel in their practice.

Whether you are a die-hard expert or just getting started with native advertising, this is where you can find the insights you need to elevate your game.

The annual signature events are a place to gather with like-minded to build strong relations and share learnings, and to discuss the current state of the discipline as well as future growth.

We aim to raise the bar for native advertising. This emerging field needs a space to learn what works, avoid pitfalls, and drive real results.
 

Native advertising prioritizes audience experience by delivering relevant content that fits seamlessly within media formats. Done right, it transforms engagement into business success.

Native Advertising Institute is founded by Jesper Laursen, the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds a great potential for getting your message across to the right people, at the right time, and in the right manner.

The NAI hosts the Native Advertising DAYS, which is THE biggest global conference dedicated to native advertising. In addition, the NAI runs the annual Native Advertising Awards program to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.