Goals and objectives
As one of the nation’s leading beef and chicken producers and supplier of prepared foods, JBS USA is not only nourishing the nation but also feeding the needs of the communities it calls home. Whether it’s building infrastructure in rural communities or providing access to life-changing education, JBS is committed to fulfilling its mission to be the best in all that it does.
As the leading resource for C-suites and tech decision-makers across industries, FORTUNE Brand Studio (FBS) offered JBS USA an opportunity to leverage our award-winning storytelling and trusted editorial platforms to showcase how JBS is creating better futures for communities across the country.
Through a highly visual, human-centric branded content campaign, FBS highlighted the ways in which JBS USA is providing opportunities for its employees and serving its communities across the U.S. Our high-end docu-style video series and engaging long-form Q&A articles showed how JBS USA is creating a better future for all.