Goals and objectives
Pernod Ricard looked to foster a strategic partnership with BBC Good Food, an influential and credible publisher partner, to amplify brand visibility and drive consumer engagement during celebratory periods over the winter season. The brand looked to leverage BBC Good Food’s reach to connect with a diverse and engaged audience, capturing the attention of everyday food enthusiasts, home cooks, and cocktail enjoyers during the lead up to, and throughout the festive season, where hosting and entertaining is at the forefront of culinary experiences.
The campaign aimed to integrate Pernod brands into BBC Good Food through an engaging content partnership, including sponsored recipes and social media posts that showcased their Absolut Vodka and Kahlua products. Key performance indicators were established to measure the success of the partnership and ultimately increase product sales during the Christmas season for the brand. By aligning Pernod with the the trusted culinary expertise of BBC Good Food during the celebratory season, this partnership aimed to create a memorable and integrated experience for the brand, driving awareness and increasing market share in the competitive holiday beverage landscape.