Best Strategy

A masterful strategy is more than a blueprint — it’s the backbone of success. We're looking for campaigns driven by clear objectives, innovative planning, and flawless execution that resulted in exceptional business outcomes. Bring your strategic brilliance to light.

Most Effective Campaign

Results matter, and this award goes to the campaign that can prove its effectiveness with hard numbers. From ROI to impact metrics, show us how your native advertising delivered undeniable business value.

Best Data-Driven Campaign

Turning numbers into action is key. This category honors campaigns that used data as a compass to guide strategy, optimize performance, or personalize content, yielding impressive results.

Best Cross-Channel Program 

In an age of fragmented attention, seamless storytelling across multiple platforms is key. Show us how you orchestrated a campaign that spanned different channels, harmonised for maximum impact and reach, all while maintaining a cohesive and compelling message.

Best Small Budget Campaign

Doing more with less is an art form. If your native advertising campaign delivered extraordinary results on a budget of €40,000/€50,000 or less, this category is for you. Show us how creativity beat constraints.

Best B2B Campaign

B2B marketing isn't about selling features; it's about building trust and relationships. This category honours campaigns that captured the attention of professional audiences with relevant, informative, or entertaining content that spoke directly to their needs.

Best B2C Campaign

This category celebrates native advertising that reached consumers in meaningful ways. From engaging stories to viral-worthy content, your campaign successfully connected with everyday audiences in ways that inform, entertain, and inspire brand loyalty.

New: Best Brand Awareness Campaign

Raising awareness is more than getting noticed; it's about being remembered. This award is for native campaigns that made a brand unforgettable, using innovative strategies to amplify reach and engagement.

NEW: Best Local Campaign

Sometimes, going local is the most effective strategy. We want to see campaigns that were crafted specifically for local audiences, with insights and cultural understanding that made all the difference.

New: Best Use of Storytelling

A good story is unforgettable. We’re seeking campaigns that used narrative in a way that resonated emotionally, drew audiences in, and made the brand message impossible to ignore.

Best Design

Design isn't just about looking good; it's about communicating effectively and creating a brand experience that captivates. This category celebrates the campaigns where design elements — color, typography, graphics — aligned to elevate content, making it not only visually stunning but powerfully impactful.

Most Creative Campaign

This is a call for all the wonderful native creatives and their best work.
We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.

Best Series of Sponsored Articles

Crafting a journey through multiple pieces of content isn’t easy, but when done well, it can be transformative. This category celebrates a series that guided readers seamlessly, offering consistent value, while making the brand's message shine through in each article.

Best Series of Sponsored Videos

Sometimes, one video just isn't enough. If you’ve produced a series that brought storytelling to life, engaging viewers with relevant themes while staying true to a brand’s goals, this is your time to claim the spotlight.

Best Use of Text

Words have power, and you wielded them masterfully. This award is for text-based native content that captivated readers, driving engagement through impeccable writing and storytelling.

Best Use of Video

Did your video content leave a lasting impression? We’re looking for video campaigns that combined creativity, relevance, and measurable impact, setting a new bar for excellence in native advertising.

Best Use of Infographic

Numbers can be intimidating, but you transformed data into visual art. This award recognizes infographics that simplified the complex, made abstract ideas clear, and left a lasting impression on the audience.

Best Podcast

A great podcast doesn’t disrupt — it engages listeners seamlessly, while building authentisity and brand trust. We’re looking for native podcast content that provided value, wrapped in storytelling so engaging that audiences kept coming back for more.

Best Print Publication

Print isn’t dead when done well. This category celebrates native advertising that thrived in print media, offering content so relevant, original, and compelling that it deepened the reader’s connection to the brand.

New: Best Use of Social Media

Social platforms are crowded, but you managed to break through. This category celebrates native campaigns that were perfectly tailored to social media, driving engagement and brand impact without being disruptive.

Best Use of Online Media

Is your campaign impossible to ignore, yet seamlessly integrated into online media? We’re rewarding native advertising that drew people in, offered value, and stood out in the digital landscape.

Best AFP (Online & Broadcast)

Whether on traditional broadcast or digital platforms, AFP content that informs or entertains while achieving brand goals stands out. We’re seeking cases that demonstrate the power of broadcast storytelling, yielding results that prove its worth.

Best Influencer Partnership

You found the perfect partners whose influence aligned with your brand, producing authentic content that resonated. We’re looking for a collaboration that went beyond vanity metrics, delivering genuine engagement and business results.

Best Event (In-person & Virtual)

Whether in-person or virtual, events have the power to connect. This award highlights campaigns that used events as an integral part of a native strategy, creating moments that inspired, informed, and engaged audiences.

Best Interactive Campaign

Campaigns that invite users to engage directly create memorable brand experiences. This category is for those who have developed interactive content that not only captivated but kept users involved, using formats like quizzes, gamified content, or immersive storytelling.

Best Use of AI

Artificial Intelligence can amplify creative potential and campaign effectiveness. We’re eager to see how AI was leveraged, from automating insights to transforming content delivery, resulting in superior campaign outcomes.

Best Industry Research

A lot of insightful research projects  are being done around the World covering the effects of native advertising and branded content. We want to honour the research projects that truly enlightened us with new perspectives in our industry. 

New: Best Sustainability Program

Sustainability matters, and this category honors campaigns that elevated environmental or social issues, seamlessly integrating brand values and delivering impact without sacrificing authenticity.

New: Best Political Program

Navigating politics is no small feat. We’re recognizing programs that addressed political topics in a native format, balancing engagement with responsibility while driving awareness or action.
 

New: Best Financial Services Program

Finance can be complex, but your campaign made it accessible and engaging. We're looking for native ads that demystified financial products or services, resonating with audiences through clarity and relevance.

New: Best Healthcare Program

Healthcare is personal, and so should be the content. This category highlights campaigns that addressed health-related topics in ways that were informative, trustworthy, and engaging, delivering value and impact.

New: Best Travel & Tourism Program

This award celebrates campaigns that inspired wanderlust and discovery, using content to transport audiences and make destinations irresistible.

New: Best Retail Program

Shopping is an experience, and so is great retail content. We’re recognizing campaigns that connected with shoppers in meaningful ways, enhancing their buying journey with creative, engaging native content.

New: Best Automotive Program

Cars and content go hand in hand when done right. We’re looking for campaigns that drove engagement, built excitement, and seamlessly connected automotive brands with their target audiences.

New: Best IT & Tech Program

Technology is ever-changing, but your campaign kept up and stood out. We're awarding campaigns that made tech approachable, highlighting products or innovations with clarity and engaging storytelling.

Native Advertising Agency/Studio of the Year (over 20 employees)

This award honors a large brand studio/agency that has consistently inspired the industry through exceptional work. We’ll look at your creativity, impact, and innovation over the past year — make your case.

NB: To be eligible for this award, the agency/studio has to submit work in at least one additional category.

Native Advertising Agency/Studio of the Year (under 20 employees)

This award is for the smaller, nimble brand studio/agency that has punched above their weight. If your studio has delivered outstanding, original native advertising that wowed clients and inspired the industry, we want to celebrate you.

The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.

NB: To be eligible for this award, the agency/studio has to submit work in at least one additional category.

Native Advertising Platform/Network of the Year

Not all platforms are created equal. We’re honoring a native advertising platform that provided outstanding service, innovation, and results for brands, driving the industry forward with distinction.

The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.

Native Advertising Marketer of the Year

Who is the trailblazer in native advertising? We’re looking for a marketer who has consistently excelled, pushing boundaries, proving the value of native strategies, and setting new standards for excellence.

This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.