Goals and objectives
Platinum Bank’s leadership wanted to achieve three critical objectives with its podcast campaign:
- To grow its network with high-profile business leaders in the Twin Cities community, to build relationships and add to its business clientele.
- To enhance its brand exposure and awareness.
- To build out a robust library of evergreen content on the Minneapolis/St. Paul Business Journal site as well as Platinum Bank’s own site that can be leveraged outside the campaign’s promotional period.