Goals and objectives
THE ECOPRENEURS was designed with three goals in mind: Communicate Salesforce’s commitment to sustainability to the largest audience possible, drive viewership and engagement with Salesforce+ and the FORTUNE Brand Studio (FBS) branded content hub, and support the entrepreneurs and activists featured in the series.
Salesforce and FBS established benchmarks for all campaign-related media. For FBS, special attention was paid to total number of impressions and total interaction rate. For Salesforce, the most important metric was engagement with individual episodes of the show. The ecopreneurs featured in the series were asked to report any measurable impacts they experienced after participating in THE ECOPRENEURS.