Goals and objectives
HELUZ produces a comprehensive brick system for buildings with almost zero energy consumption and passive houses. The subsidiary HELUZ IZOS, on the other hand, produces modern window glazing, thanks to which customers are not bothered by outside noise, heat or cold at home.
Both clients produce meaningful and high-quality products that will really help people improve their quality of life. Not only their B2B partners should know about these qualities, but also ordinary people. Brand awareness campaigns aimed to reach the middle class aged 30+. Specifically, HELUZ still needed to reach out to individuals who are considering building a family home. Our know-how and media coverage of the Czech News Center has an ideal starting position for a successful campaign. But the clients first needed to make sure that we were able to meet their requirements. So, to begin with, we started with a six-month collaboration.