What Made Quartz and Bank of America's Davos Campaign a Resounding Success

Goals and objectives

Quartz’s partnership with Bank of America aligned the Bank with key topics of interest around the annual World Economic Forum in Davos. The original content positioned the brand as a progressive thought leader, and advanced their messaging around responsible, sustainable growth.

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What Made Quartz and Bank of America's Davos Campaign a Resounding Success

Goals and objectives

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