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Why 'The Hacker' Campaign by Telenor Was a Game-Changer for Digital Security

Goals and objectives

TELENOR TAKES ON THE ROLE AS NORWAY’S DIGITAL PROTECTOR 
“The Hacker” was distributed in the spring of 2023. It was part of a concept we called ”Norway attends a digital security course”, that spanned throughout 2023. The goal was to ensure that Telenor has a direct impact on how Norwegians deal with digital threats in everyday life. 

In March Telenor updated their product portfolio, implementing security in all products to add more value to their subscriptions. ”The Hacker” campaign played a pivotal role in kickstarting the launch and strengthening Telenor’s social responsibility regarding digital security. 

CAMPAIGN GOAL 
The campaign goal was to increase awareness of digital fraud methods and the role Telenor plays in providing Norwegians with a safer digital life. This includes being the best advisor and offering security solutions through their subscriptions.

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