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Why Telenor's Strategic Campaign Boosted Awareness of Identity Theft in Norway

Goals and objectives

TELENOR TAKES ON THE ROLE AS NORWAY’S DIGITAL PROTECTOR 
“Command+Shift+3” was distributed in the summer of 2023. It was part of a concept we called ”Norway attends a digital security course”, that spanned throughout 2023. The goal was to ensure that Telenor has a direct impact on how Norwegians deal with digital threats in everyday life. 

CAMPAIGN GOAL 
The campaign goal was to increase awareness around identity theft in social media – especially among women – and the role Telenor plays in providing Norwegians with a safer digital life. This includes being the best advisor and offering security solutions through their subscriptions.

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