Goals and objectives
Campaign Objectives:
Our primary aim with this campaign was to increase awareness and conversion for Clarion Hotels among a target audience of women aged 30-55. By focusing on a campaign during October, November, and December (excluding Christmas), we aimed to build a strong brand presence for Clarion Hotel and inspire our audience to consider booking a stay with them.
Specific Goals and Objectives:
Create Awareness: By implementing the #mycity staycation concept, where different influencers explore and share the highlights of their hometowns in collaboration with Clarion Hotels, we wanted to create strong awareness around Clarion as the ultimate choice for a memorable stay.
Increase Engagement on Instagram: Using Instagram Guides, Posts, and Stories, we aimed to create engaging and authentic content that spread organically on the platform. The goal was to generate positive interactions, comments, and shares from our target audience.
Drive Conversions: By showcasing the unique and insider tips offered by Clarion Hotels through the #mycity staycation guides, we aimed to convert interest into actual bookings.
Geographical Coverage: By engaging different profiles from various cities in Sweden, we aimed to achieve geographical diversity and ensure that the campaign reached and resonated with people in smaller towns and rural areas across the country.
Create Genuine Content: By allowing different influencers to share their personal experiences from Clarion Hotels, we aimed to create genuine and credible content that resonated with our target audience.