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Kia is a leading automotive company and e-mobility pioneer. Based on the UNs sustainable development goals, they approach the goal to be carbon neutral by 2045 and to move towards a more sustainable future. Their brand vision: to provide sustainable mobility solutions and drive innovation inspired by nature. Kia’s strategy is called 3S: Sustainable mobility. Sustainable energy. Sustainable planet.
And while Kia has implemented various strategies to achieve their sustainability mission, what they still needed was to make the German market aware of the efforts and create a buzz for their technology.
In an age where sustainability claims and promises are no longer exciting, Kia looked for a campaign that addressed the topic differently. A campaign that not only talked about sustainability but that was sustainable itself.
During the campaign from April 22nd to July 26th, 2023, the aim was to make Kia’s efforts known throughout Germany.