Cost Per Completed View (CPCV)

What Is Cost per Completed View (CPCV)?

Cost per Completed View (CPCV) is a pricing model where advertisers pay only when users watch an entire video ad, rather than just a portion of it. This model ensures that advertisers are charged based on complete views, indicating higher engagement.

Examples of CPCV

• Full Video Ad Completion: An advertiser pays for a native video ad only when the user watches the entire 30-second clip.
• Outstream Video Ads: An advertiser is charged when a user completes viewing an outstream video ad embedded within editorial content.

Key Points about CPCV

• CPCV ensures that advertisers pay only when users fully engage with their video content, increasing the likelihood of message retention.
• It provides a performance-based pricing structure for video campaigns, minimizing wasted spend on partial views.
• CPCV can be a valuable metric for brand awareness and storytelling campaigns.

CPCV Best Practices

• Create Compelling Native Video Content: Develop video ads that capture and hold users' attention to maximize completed views.
• Optimize Video Length: Keep videos concise and engaging to encourage users to watch them in full.
• Target the Right Audience: Use precise audience targeting to ensure your video ads are shown to users most likely to engage with the content.

Considerations

• Ad Placement: Ensure your videos are placed in high-visibility areas to increase the likelihood of completed views.
• Viewability Standards: Verify that your CPCV campaigns are aligned with industry viewability standards to ensure accurate billing.