On demand webinar

Does native advertising really work?

How a consistent measurement strategy can unlock new insights and boost future campaign effectiveness.

Does native advertising really work?

How a consistent measurement strategy can unlock new insights and boost future campaign effectiveness

Who is this session for?

The session is aimed at anyone involved in the development of native advertising campaigns, whether that be creating the work or analysing the work’s impact.
We encourage anyone curious about how the effect of native campaigns on brand perception can be measured and how these learnings can be applied to future campaigns as part of an ongoing virtuous circle of effectiveness.
The session will provide data-led insights, drawn from the measurement of 2,000 native campaigns from premium publishers around the world.

In this webinar, Sean will be sharing data and insights from a major study conducted in partnership with Native Advertising Institute and first previewed during a keynote presentation at Native Advertising Days 2024 during June 2024.

 

Takeaways - Join this session to learn:

  • Why measurement is important and how to tackle the unique problems faced by measuring native advertising.
  • Data-led evidence of how native campaigns work differently to display campaigns.
  • How measurement can provide granular understanding of differing campaign effects by industry category.
  • How advertising decay affects native campaigns.
  • How native advertising measurement data can be applied to enhance future campaign development.
      

 

Meet the speakers

We promise that you will be in great company

Expert

Person

Sean Adams

Chief Marketing Officer at Brand Metrics

Based in the UK, Sean Adams is Chief Marketing Officer of Brand Metrics.
During his career, Sean has worked in a variety of strategy, insight and marketing roles across creative and media agencies, in both the UK and Australia, he ran his own research company in Sydney, focusing on media and advertising clients and was, prior to Brand Metrics, Head of Commercial Insight at News UK in London. 
Throughout his career, Sean has had a strong focus on advertising effectiveness, viewing the topic through different lenses. Now working with Gothenburg-based global measurement company Brand Metrics, Sean is focused on the importance of turning campaign measurement into a scalable campaign metric, enabling publishers, agencies and advertisers to be able to answer the age-old question “Did my campaign work?” far more regularly.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

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