Upcoming webinar

How Content Studios Drive Growth in an AI World

- CET

How Content Studios Drive Growth in an AI World

Branded content is changing fast. Are you ready to lead the change?

For over a decade, branded content has seen double-digit growth year after year. But with AI now able to create “anything out of nothing,” marketers, agencies, content studios and publishers alike are asking hard questions:

  • How can we create the best branded content?
  • How should I value the content and audience that publisher content studios bring?
  • How can content teams deliver value when tools as well as expectations are evolving daily?
  • What resources will I need for the next 12-18 months to drive growth now?


Trust. Talent. Strategy. And the right tech to power it.


Join Tom Jenen, CRO of Clarity Ads, and the Native Advertising Institute for an executive-level conversation shaped by the latest global research and what’s next in branded content. You’ll walk away with practical strategies for thriving in the AI-enabled era - without sacrificing quality, control, or your team’s creative edge.


We’ll also discuss the newly updated Branded Content Tech Stack 2025 report that we launched back in May. 
 

 

What You’ll Learn

  • What’s really driving growth in branded content, and why trust still wins
  • How top publishers are structuring their content + ad tech stacks for scale and impact
  • The role AI plays (and doesn’t play) in today’s branded content operations
  • Why marketers and publishers are still misaligned, and how to bridge the gap
  • The metrics that matter most now: engagement, renewals, ROI, and how to optimize for them

 

Who Should Attend


This webinar is tailored for:

  • Publisher-side branded content leads navigating measurement, content creation, and distribution
  • Content agency strategists seeking to modernize tech choices and drive client outcomes
  • Media executives focused on sustainable revenue growth and operational efficiency

 

Why This Matters Now


With new AI-powered tools emerging monthly and distribution expectations growing, teams must evolve without burning out. This webinar will help you prioritize the tech, metrics, and strategies that matter, and leave behind what doesn’t.


You’ll also get a first look at the Global Guide to the Branded Content Tech Stack 2025, featuring 120+ tools, frameworks, and real-world insights from leading publishers and marketers.

Presented by the Native Advertising Institute in partnership with Tom Jenen, CRO of ClarityAds. Based on global interviews with publishers and brand marketers across the industry.

Meet the speakers

We promise that you will be in great company

Expert

Person

Tom Jenen

Chief Revenue Officer, ClarityAds

With 25 years in advertising and media technology, Tom works with tech and media companies in the U.S. and Europe to accelerate global commercial activity, and advises on corporate and strategic and revenue strategies, and often serves as a nonexecutive director. Among other roles, Tom helps lead ClarityAds, a managed service for content promotion, and Accenture's retail media practice. Tom has held senior roles at Google (established the company's first premium programmatic team), Admeld (the first SSP), Polar (one of the first native adservers) and served as Advisor to McKinsey and many others. Tom is based in London.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

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