Goals and objectives
A rye bread can be delicious and delightful even if it is not homemade or from the bakery. That message was the focal point of this campaign for Schulstad, whose overarching goal was to position Schulstad’s ’Signature Bread’ as a premium rye bread for special occasions – in this case, for the many Christmas lunches we gathered around in 2023.
Native advertising was perfect for this, as it allowed us to focus on the bread’s unique flavor profiles and ingredients through well-crafted texts, appetizing recipes, and high-quality images – all just like the bread.