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Why Intact Insurance's Fun Approach to Road Safety Education Was a Hit

Goals and objectives

  • The Client: Intact Insurance is a provider of auto and home insurance in the province of Quebec, in Canada. 
  • The Media Partner: Postmedia is one of Canada’s largest news media organizations with more than 100 trusted national and local brands from coast to coast. Content Works is Postmedia’s custom content studio, publishing thousands of branded content campaigns for clients big and small.
  • The Goals: The Intact Insurance team wanted to further their position as a leader in Canada for auto insurance to the loyal and inquisitive audience of the National Post. Intact Insurance aimed to spread the message that they are their customers’ partners in managing their lifestyles. They partnered with Content Works because they trusted us to create high-quality content and execute an effective media strategy to achieve their goals.
  • The Objectives: With their data-driven approach, Intact Insurance wanted to promote its mobile app, which is a great option for clients who would like to leverage usage-based insurance (UBI) to obtain a personalized insurance premium. The app helps clients understand their driving habits and how they can improve their safety on the road. The overall goal of the campaign was to promote the app and its benefits to current and prospective clients with content that is engaging, interactive and shareable.