Goals and objectives
Jacobsen is a special-beer brewery owned by Carlsberg Danmark. And Jacobsen wished to place their brand in a context of gastronomy and to be exposed to a young target audience interested in food, wine, cooking and going out.
But we needed at partner - a match.
The match between the 2 Hungry girls brand and Jacobsen was perfect, and heartbeats.dk served as a platform for their collaboration.
2 Hungry Girls is a Danish Instagram phenomenon. They are unfiltered and unpretentious food critics, and nobody knows who they are – they are anonymous.
They have reviewed over 400 restaurant and have +84,000 followers on Instagram.
Heartbeats writes about topics ranging from urban lifestyles to culinary delights and cultural experiences and therefore the ’2 Hungry Girls’ universe would blend perfectly in with the editorial content.