Goals and objectives
The ”Nākotne ir attieksme” (Future is an Attitude) project, in partnership with Audi, aimed to champion leadership and forward-thinking. It featured nine inspirational video interviews with diverse leaders, discussing their life’s work and visions for the future. The campaign’s primary goal was to promote Audi’s brand values of innovation and foresight in the Latvian market. Beyond merely sharing these leaders’ stories, the objective was to encourage the audience to adopt a forward-thinking mindset, reflecting Audi’s commitment to shaping a better tomorrow.