Goals and objectives
Eprimo is Germany’s largest green energy discounter and makes green energy simple, accessible, and affordable. For almost twenty years, it is their mission to make the transition to green energy possible for everyone.
But what eprimo faced in early 2023 was a German population scared of making any big changes related to energy. Inflation, increased living costs and high heating bills created prejudices and spread fear.
That is why eprimo wanted to highlight the prejudices against green energy and refute them with up-to-date information - and to show that the energy transition doesn’t have to be expensive or complicated.