Goals and objectives
How do you make a statement about safety that grasps the Swedish audience?
How do you create an high end-environment for emotional videos with an important message?
How do you boost time spent and view through for video content on a buzzy news site?
With the campaign “A million More”, Volvo presented Schibsted Brand Studio with a challenging brief.
Our answer? A brand new story platform, developed for a new kind of experience on Schibsted’s publicistic brands, with tailor made solutions to put motion storytelling in the fore front.
Volvo’s focus on security is internationally recognized since many years.
And the work to create a safer car ride, is not only about selling more cars. It singles down to a true passion for taking responsibility, changing the entire car industry and contributing to a better world – both inside and outside the car.
In 1959, Volvo was the first car manufacturer in the world to introduce the three-point belt in its cars.
Since then, that invention has saved a million lives.
Today, Volvo is implementing a whole new level of security in their cars – aiming to save a million more lives in the future.
The campaign “A million more” tells the story of the safety inventions in the most obvious and direct way there is:
Through the words of ordinary people who survived a car crash.