Goals and objectives
Our primary goal was to address the evident gap in resources for pet owners in Zagreb, with a specific focus on both locals and tourists accompanied by their pets. The overarching objective was to enhance the overall pet-friendly environment in the city. Beyond mere information dissemination, our mission included fostering a sense of community among pet owners and positioning Zagreb as a welcoming destination for pets.
Our detailed objective involved creating a comprehensive platform, the ”Zagreb Pet Map,” which not only provided essential information about pet-friendly places but also aimed to capture the daily lives of Zagreb’s pets. Partnering with the Tourist Board of the City of Zagreb and 24sata, we conducted research to understand the unique challenges and preferences of pet owners in the city.
Our strategy was multifaceted, aiming not only to provide practical information about pet-friendly locations but also to offer a wide array of content. This included fun facts about household pets, comparisons between cats and dogs, advice on pet blood donations, and more. By creating a campaign that covered various relevant topics, we aimed to make the experience enjoyable and informative for the audience.