Goals and objectives
2023 was the year when travel company Apollo’s TV format, “Go. Live a Little!”, transitioned from a Swedish success to an international sensation. From being a newcomer to becoming established, it transformed from a brand-building attitude changer to a veritable conversion machine.
In 2022, when the travel agency Apollo sought to revolutionize its communication about its trips, they reached out to Brand Studio. This collaboration resulted in the critically acclaimed TV series, ”Go. Live a Little!”, which was published on Expressen along with complementary feature articles, unique still images, and interactive fact boxes.
The main goal for the campaign was to inspire as many viewers and readers as possible to book their next trip together with Apollo. A secondary goal was to change the perception of Apollo towards a more fun and daring traveling partner.