Goals and objectives
In collaboration with our client, Dyrenes Beskyttelse (Animal Protection Denmark, a NGO with a mission to support and help animals), we aimed to raise awareness about the number of animals in need of help during the summer through two native articles. This season often sees an increase in animals being abandoned and left to fend for themselves. As a ”Summer Friend,” one can provide financial support precisely during the period of greatest need.
The second burst of the campaign period took place in December - the peak season for charity in Denmark. The content and focal point of the article also revolved around the bustling activity experienced at animal shelters during Christmas. In this context, we encouraged readers to donate to animal shelters with so-called advent gifts.