Goals and objectives
Pearson sought a strategic alliance with Immediate Media’s “History Extra” publication to develop an interactive Native Advertorial aimed at promoting their digital learning platform. The primary objective was to build brand visibility and expand the audience reach by leveraging the well-established platform of History Extra to showcase Pearson’s digital learning offerings.
This partnership with History Extra served as a cornerstone to establish trust and credibility within the target audience. By aligning with a respected publication, Pearson aimed to position itself as a reliable and valuable resource in the realm of digital learning.
The goal was to craft an interactive and engaging quiz tailored to engage History Extra’s audiences and produce a shareable participatory experience through the native content.