Goals and objectives
Sometimes the world feels like a scary place. Especially for parents whose children are starting to explore it without them. Parents have to let kids find independence, but want to make sure they are still safe. Having a direct link to the child is important, and parents are faced with the decision of choosing how to accomplish this, often weighing the pros and cons of social media, the internet and mobile devices.
That’s where Xplora comes in. Xplora is mobile company focusing in devices for children. They specialize in watch phones that are designed to be children’s first mobile devices. These provide kids with the best characteristics of mobile phones without the possible threats of smart phones. They are safe and easy to use, affordable and always with them on the go – on their wrist, so kids won’t accidentally lose them. They only allow in-coming calls from known numbers, they don’t support internet access or social media applications and focus only on what’s important – easy communication.
Xplora’s mission is to prolong childhood in a world that forces kids to grow up at a younger age, and give kids and parents more time together without the distractions of screens. Their hypothesis is that time on-screen is time away from being together and present. Xplora wanted to raise awareness of the effects of smartphones on children and introduce an alternative.
Goals for this case were to accurately communicate this message; generate awareness for key messaging, reach and top of mind for Xplora.