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From "why" to "when": The Rise of B2B Podcasting and Audio Thought leadership
Meg Wright
For years B2B brands have been behind the podcasting curve. But in 2024 that's rapidly changing. More and more organisations are embracing this powerful and intimate format to engage new audiences, nurture conversations and align their brand with influential voices. Among B2B brands, leaders and content creators this is shifting the question from "why should we invest in audio?" to "when should we invest in audio?".
In this keynote, Meg Wright, head of audio and innovation at FT Longitude, will share insights and experience from her decade at the helm of B2B podcasting and audio for some of the world's biggest brands.
You will learn:
- How the B2B audio landscape is transforming - and what it means for brands looking to make a splash
- Why audio thought leadership is a powerful tool in the world of B2B content
- What it takes to develop, launch and scale a successful B2B podcast
