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Power of Podcast 2024
Tom Michiels
In this session, Tom Michiels presents the latest findings from the third edition of the 'Power of Podcast study' - the largest study on branded podcasts in Europe.
Conducted in the heart of Europe, this research surveyed 1,500 Belgians to delve into the profile of podcast listeners and their attitudes towards podcasts, as well as their perceptions of advertising within them. The study also highlights the differences between B2C and B2B audiences.
Additionally, this session promises practical examples of applying these insights and Tom will share tips and tricks for creating impactful native podcasts within a B2B editorial ecosystem.
