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How to Stand Out From the Crowd and Earn Attention with Your Branded Podcast
Steve Pratt
There are millions of podcasts for listeners to choose from. Audiences most certainly aren’t eagerly awaiting the arrival of a new podcast from a brand. And yet the rewards for a brand with a loyal and engaged podcast audience are enormous.
So how can brands stand out from the crowd and find success?
If you start with the goal of earning attention, a lot of the status quo in marketing no longer makes sense. Surprisingly, doing the opposite of the status quo is a very successful branded podcast strategy - it leads to:
- Prioritizing engagement over reach
- Focusing on a smaller, more specific group of people instead of everyone
- Identifying the value only you can create, in the form of a gift, for your intended audience
- Setting a high bar and creating fewer things of greater quality
- Embracing being different, surprising, and unusual
- Committing to patience and long-term relationship building instead of short-term, urgent results
