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Crafting an Engaging Podcast Series: How to make the right choices in the production and distribution phase
Hanna Repo
Creating an intriguing podcast series can prove to be a pivotal marketing activity in your marketing strategy, but just like any other marketing activity, it needs to be thought through and fitted to meet your overall goals. And podcasting is not for everyone.
Budget, storyline, production and distribution can be cumbersome. As a marketer, you need to be aware of what exactly a branded podcast can and cannot do for you in terms of reaching your marketing goals. An effective podcast should captivate listeners while also meeting the needs of the company's clients and other stakeholders. The tone, the look, and the feel must be meticulously tailored to fit a comprehensive marketing strategy. It's not an easy task, but when it works it WORKS!
The recipe for ending up with a successful branded podcast relies on the people and competencies involved in the project. Not to mention, a well-thought-through production and activation plan.
Join us for an in-depth session dedicated to the actual production of podcasts in the Finnish market. In this session, Hanna Repo will showcase podcast examples and share insights and effective perspectives on the importance of creating a stellar soundscape, client/media collaboration, and overall leadership and potential barriers to overcome in the production and distribution phase of a branded podcast project.
