Native Ad Blockers

What Are Native Ad Blockers? 
 

Native ad blockers are software tools or browser extensions that prevent native ads from being displayed to users. These blockers work similarly to traditional ad blockers but are specifically designed to filter out native advertising content.
 

Examples of Native Ad Blockers
 

• Browser Extensions: A user installs an ad blocker extension on their web browser, which automatically hides native ads from news sites and social media feeds.
• Mobile Ad Blockers: Apps that block ads, including native ads, from appearing in mobile apps and browsers.
   

Key Points about Native Ad Blockers
 

• Native ad blockers can reduce the visibility of your ads, potentially decreasing the reach and effectiveness of campaigns.
• Blockers are commonly used by users who want to avoid ads, particularly those that disrupt their online experience.
• As ad blocking technology evolves, native ads must become even more subtle and value-driven to avoid being filtered out.
   

Native Ad Blocker Mitigation Best Practices
 

• Focus on Value: Create high-quality, non-intrusive native ads that provide real value to users and are less likely to be blocked.
• Engage with Platforms: Partner with platforms and publishers that offer ad experiences designed to bypass ad blockers by blending seamlessly with content.
• Test Ad Formats: Experiment with different native ad formats to identify which ones are less likely to be blocked by common ad blocker software.
   

Considerations
 

• Ad Blocker Popularity: Ad blocker usage is growing, particularly among tech-savvy users, so it's important to adapt strategies to maintain visibility.
• Compliance: Ensure that any efforts to bypass ad blockers comply with advertising regulations and respect user preferences.