Visitor Retargeting

What Is Visitor Retargeting?

Visitor retargeting is a strategy where users who have previously visited a website are shown native ads on other platforms based on their past actions or interests.

Examples of Visitor Retargeting in Native Ads

• A user visits a travel blog and later sees a native ad for discounted flights to a destination mentioned in the article.
• An eCommerce visitor sees a native content ad on a news site that features the product they viewed earlier.

Key Points about Visitor Retargeting

• Enhances relevance by targeting users with personalized content.
• Increases the likelihood of conversions compared to cold audience campaigns.
• Often used in multi-touch native ad funnels.

Best Practices

• Segment Audiences: Create dynamic segments based on user intent.
• Use Fresh Creatives: Rotate ad content to avoid ad fatigue.
• Set Frequency Caps: Avoid overwhelming users with too many repeated ads.

Considerations

• Privacy Compliance: Always align with GDPR, CCPA, and other data protection laws.
• Attribution Complexity: Conversions may not happen immediately — use proper tracking models.