Lead

What Is a Lead?

A lead is a potential customer or prospect who has shown interest in a product or service, often by providing contact information through a form, signing up for a newsletter, or engaging with content. In native advertising, leads are typically captured through landing pages or interactive content.

Examples of Leads

• Email Sign-Up: A user fills out a form on a landing page to receive a company’s newsletter or promotional materials.
• Free Trial Request: A potential customer signs up for a free trial of a service, indicating interest in the product.

Key Points about Leads

• Leads represent individuals who have shown interest in your product or service and are prime candidates for further engagement and conversion.
• Generating high-quality leads is essential for successful native advertising campaigns, as these leads are more likely to convert into customers.
• Leads are typically captured through optimized landing pages and clear calls to action.

Lead Generation Best Practices

• Offer Value: Provide valuable content or incentives, such as eBooks, webinars, or free trials, in exchange for user information.
• Optimize CTAs: Use clear, compelling calls to action to encourage users to provide their contact information and become leads.
• Segment Leads: Segment leads based on their behaviour or interests to deliver more personalized follow-up content and offers.

Considerations

• Lead Quality: Focus on generating leads that are likely to convert, rather than prioritizing volume over quality.
• Nurturing Campaigns: Develop lead nurturing campaigns to move leads through the sales funnel and increase conversion rates.