Branded Video

What Is Branded Video?

Branded video is a type of video content that subtly promotes a brand by telling a story, sharing valuable information, or entertaining the audience. These videos align with the brand’s identity and are designed to create an emotional connection with the viewer.

Examples of Branded Video

• Branded Short Film: A brand creates a short film that tells a compelling story related to its values or mission, such as a video highlighting sustainability efforts.
• Educational Branded Videos: A series of instructional or how-to videos that provide useful information to viewers while subtly promoting the brand.

Key Points about Branded Video

• Branded videos focus on creating emotional connections with the audience rather than directly selling a product or service.
• They are often shared widely due to their engaging and entertaining nature, making them effective for brand awareness campaigns.
• Branded videos help reinforce brand identity and build stronger relationships with the audience.

Branded Video Best Practices

• Engage Emotionally: Create content that resonates emotionally with the viewer, whether through storytelling, humor, or inspiration.
• Keep It Authentic: Ensure that the branded message feels natural within the context of the video, avoiding overt promotional tactics.
• Promote Sharing: Design branded videos that are shareable and likely to spread organically through social media or word of mouth.

Considerations

• Distribution: Plan for effective distribution of your branded video content across platforms that will reach your target audience.
• Measurement: Track engagement metrics such as shares, views, and sentiment to measure the impact of your branded video campaigns.