Goals and objectives
With a vision of transforming mobility in cities, Cabify is hailed as a leading app-based transportation company, offering a number of personalised and efficient app features to improve the quality of life for city dwellers. To increase awareness of its app, which provides consumer ease by connecting technology and transportation, Cabify focused on growing interest of its service to the Spanish market. Since people are more likely to use a product or service that aligns with their own ideals, Cabify set itself apart by highlighting its passenger safety initiatives and carbon-neutral mobility movement for a more responsible future.
The company sought a partner that would provide the most efficient channel to expand its customer base in Spain. To increase engagement with its brand and increase conversion rates for its campaign, Cabify’s strategy involved serving ads to mobile audiences in specific geographical locations across Spain. Cabify chose to partner with the most effective programmatic and real-time technology player in the space, Zemanta, in order to achieve its goal by positioning the app across local premium sites.