Goals and objectives
In 2018 Intel partnered with Forbes to spark a global conversation on artificial intelligence that would differentiate its brand from competitors in the space. Through high-impact storytelling, Forbes set out to:
Position Intel as an AI thought leader to an audience of C-level executives and machine learning influencers;
Form meaningful connections between business decision makers and the Intel brand; and
Create digestible, research-based content that would bridge the gap in existing mainstream AI coverage, which was either too general interest or too technical.