How ENGIE’s Innovative Campaign Achieved Unprecedented Impact

The Stopping Power campaign consists of the creative use of formats to communicate ENGIE’s message in a non-obvious manner, increasing the potential to capture attention. To achieve this, we have developed a large, unprecedented cross-media platform called “Energy: that’s our sport” to impact Valor Econômico’s B2B audience. Simultaneously, we aim to highlight the important topics for ENGIE in the best editorial context, in line with the new national campaign for the brand, one of the global leaders in clean energy and energy services, committed to the energy transition in Brazil.