Goals and objectives
For OVS, publishing through Gazzetta dello Sport (Gazzetta.it), CairoRCS Studioset out to craft a campaign that would blend nostalgia, inspiration, and innovation—turning a sports legend into a symbol of sustainable progress. The goal? To build emotional connection, drive awareness for a new line of sportswear, and spark conversations around sustainability in sports. By anchoring the message in a deeply personal story and aligning it with Olympic values, the campaign aimed to turn views into impact.
Surprising Insights
A few unexpected truths emerged from the comment sections—where the real audience voices live:
- Nostalgia is a superpower. People remembered Deborah. They admired her. They connected deeply.
- Authenticity wins. Viewers praised her humility, strength, and timeless class—on and off the slopes.
- The environmental angle? It resonated hard. Many viewers shared the content specifically because it promoted respect for the mountains.
Lesson: when you make content that matters, people don’t just watch—they carry the message forward.