Goals and objectives
We wanted to use well known Movember month to put four men in spot (not celebrities but at the sam time known to public), who can be set as example for managing their life and health with success and find a way to relate them to 4 different Samsung devices.
Idea was to point them out as heroes of their own lives and stimulate appropriate discussion on men’s health and wellbeing. Samsung Galaxy Z Fold 5 device was integrated as an indispensable device to help those succesfull men improve their everyday efficiency and discipline. Depending on every protagonist’s individual profile, we pared one of 4 Samsung devices - Galaxy Z Fold 5, Samsung Galaxy Tab, Samsung Galaxy S23 and Samsung Watch to each man so public can easily relate to device through the closest man profile.