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What Made "World of Equal Opportunities" a Milestone in Inclusive Marketing

Goals and objectives

We’re not all made from the same mould, don’t have the same starting point, but we all deserve to have the same opportunities. This is the idea behind ‘World of Equal Opportunities’ (WoEO), a platform we created focused on raising awareness for all individuals/groups that have unjustly been marginalized. Although Croatian society claims to embrace diversity and drive inclusion, it struggles to comprehend and integrate those who don’t conform to the norm, which leads to their socio- economic exclusion. 

Through WoEO, we have highlighted the role of digital solutions, of which Croatian Telecom is by far the largest provider on the market, in personal development and social progress, showing how they enable the social inclusion of individuals who are part of minority groups and help them overcome life obstacles to fulfill their potential.