Goals and objectives
Hyundai Artlab believes that art broadens and deepens our understanding of the world and society’s multifaceted nature.
Art + Technology is a visual journey into this concept. It showcases artists and practitioners, including those supported by Hyundai, discussing the forefront of innovation.
Hyundai’s challenge to Bloomberg Media Studios was to make intricate artworks and concepts accessible to a broader audience. The solution involves integrating artificial intelligence into the show’s discussion based format. This approach emphasizes, in a relevant manner, how art and technological advancements are now integral to our daily lives. Through our interactions with these developments, especially with the advent of generative AI, we’re witnessing the emergence of new, exciting stories and even gaining insights directly from the technology itself.