Episode 2: How to Build a Performance Native Advertising Campaign
In this video, I dive into the seven key tenets behind a successful performance native advertising campaign.
While content ideation tends to stem from your best guess, make sure your chosen topics are resonating with readers.
To begin, it is integral that you understand your brand’s various buyer personas so you can ensure you’re working to solve their specific pain points.
Second, while content ideation tends to stem from your best guess, make sure your chosen topics are resonating with readers. As I state in the video, “Do people actually spend time reading [your content] or not? You can gauge [the answer] as a validation of your assumption.”
Next, set yourself up for success with proper KPIs and calls to action. Personally, I focus on click-through rates and time on site as key performance indicators and suggest using calls to action at the end of every piece of content.
Finally, it’s all about follow through. Be sure to leverage retargeting to remind prospects of the value you bring to the table. Customer journey mapping is also helpful in ensuring your campaigns are optimized to meet a prospect’s expectations and needs.
Native Advertising Insights is a new video series hosted by Vitaly Percherskiy, Co-Founder and COO at StackAdapt. In this series, Pecherskiy examines the role of native advertising in today’s digital marketing mix.