Shortlist 2017

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 31 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

All winners will be announced November 9th, 2017 at the Native Advertising DAYS conference in Berlin.
Click here to register

ORGANISATION

 

Native Advertising Agency/Studio of the Year (under 20)

  • RCS Studio
  • Nemorin Creative Film & Video
  • 24sata Native Studio

Native Advertising Agency/Studio of the Year (over 20)

  • CNN Create
  • Bonnier News Brand Studio
  • Atlantic Re:Think

 

Native Advertising Marketer of the Year

  • Ana Plisic, Native Ad Studio, Hanza Media
  • Ben Young, Nudge
  • Jaime Pham, LinkedIn

 

Brand of the Year

  • Pliva
  • AllyouneedFresh – Deutsche Post DHL Group
  • Lenovo

 

Programmatic Platform/Network of the Year

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Native Advertising Platform/Network of the Year

  • Pressboard
  • Narrativ
  • ADYOULIKE

STRATEGY

 

Best Native Advertising Strategy

 

Campaign: BUILTTOUGH

Publisher/Agency: Rappler

Brand: Ford

 

Campaign: NOSHAME

Publisher/Agency: 24sata d.o.o.

Brand: Pliva

 

Campaign: THE VILLAGE

Publisher/Agency: Look At Media

Brand: Yandex.Taxi

 

Most Effective Native Advertising Campaign

 

Campaign: THE GREAT REWRITE

Publisher/Agency: Forbes Media

Brand: KPMG

 

Campaign: ALLYOUNEEDISFRESH

Publisher/Agency: BILD Brand Studio

Brand: AllyouneedFresh – Deutsche Post DHL Group

 

Campaign: THE SMART SHOP

Publisher/Agency: Narrativ / NY Magazine, Man Repeller, The Chriselle Factor, and The Zoe Report

Brand: Moda Operandi

 

 

Most Creative Native Advertising Campaign

 

Campaign: AI: WHAT IT TAKES TO BE HUMAN

Publisher/Agency: T Brand Studio, The New York Times

Brand: UBS

 

Campaign: THE HIDDEN GEMS OF NORWAY

Publisher/Agency: VG Partner Studio

Brand: Innovation Norway

 

Campaign: NOSHAME

Publisher/Agency: 24sata d.o.o.

Brand: Pliva

 

 

Best Integrated Program (Omni-channel integration)

 

Campaign: The GOOD IN CROATIA

Publisher/Agency: Native Ad Studio of Hanza Media

Brand: Žito Group/Brand Good

 

Campaign: STRONG IS BEAUTIFUL

Publisher/Agency: Summit Media/Cosmopolitan

Brand: Pantene

 

Campaign: TRIACTION by TRIUMPH

Publisher/Agency: Aller Media/Femina

Brand: Triumph

 

 

Best Mobile Strategy

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

CHANNEL

 

Best Use of Programmatic

 

Campaign: SYSTANE EYEENDURANCE
Publisher/Agency/Platform: The Huddle Room
Brand: Systane/ Novartis Philippines

 

Campaign: GIRL FUND
Publisher/Agency/Platform: Xaxis
Brand: Global Giving

 

 

Best Use of Influencer

 

Campaign: KRIS FAVES & FINDS
Publisher/Agency: The Huddle Room
Brand: National Book Store

 

Campaign: SHARED DREAM
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola

 

Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: LENOVO

 

 

Best Use of Slideshare

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Use of Facebook

 

Campaign: BERGHS
Publisher/Agency: KIT
Brand: Berghs School of Communications

 

Campaign: BEAUTIFUL AS YOU ARE
Publisher/Agency: Aller Media / Vi Unge
Brand: Garnier Pure Active

 

Campaign: EUROPA-PARK RUST
Publisher/Agency: BILD Brand Studio
Brand: Europa-Park

 

 

Best Use of Instagram

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Use of Twitter

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Use of YouTube

 

Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca Cola

 

Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: Lenovo

 

Campaign: SHARED DREAM: THE YOUTUBE SHOW
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola

 

Best Use of Print Media

 

Campaign: CITY LIFE

Publisher/Agency: BTMX Partnerlab
Brand: Drive Now

 

Campaign: THE FAN’S BIBLE
Publisher/Agency: Schibsted Content Studio
Brand: Norrlands Guld

 

Campaign: MEDIAZINE
Publisher/Agency: Mediahuis Content Connections
Brand: Mediamarkt Belgium

 

 

Best Use of AFP Broadcast

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Use of Online Media

 

Campaign: STRIPTEASE FOR MELANOMA
Publisher/Agency: 24sata d.o.o.
Brand: Drogerie Markt

 

Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

 

Campaign: CANCER FIGHTERS
Publisher/Agency: CBS News Digital
Brand: Cancer Treatment Centers of America

 

 

Best Use of AFP Web TV

 

Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca-Cola

 

Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: GGFESTIVAL LIVESTREAM

 

Campaign: SHARED DREAM: THE YOUTUBE SHOW
Publisher/Agency: 24sata d.o.o
Brand: Coca-Cola

 

 

Best Use of Podcast

 

Campaign: SUCCES KRITERIET
Publisher/Agency: Berlingske Business /PHD Media Agency
Brand: Nordea

 

Campaign: EDGE OF THE WEB
Publisher/Agency: Edge Media Studios /Site Strategics
Brand: Edge Media

 

NEW: Best in-app/in-game Native Advertising

 

Campaign: VOLVOQZAPP
Publisher/Agency: Quartz / Mindshare
Brand: Volvo

 

 

NEW: Best Use of Native Advertising in Virtual or Augmented Reality

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Format

Best Use of Infographic

 

Campaign: GLOBAL ECONOMIC COMPETITIVENESS
Publisher/Agency: Quartz / Groupe Connect
Brand: Bank of America

 

Campaign: IRISH PEOPLE FLY MORE OFTEN THAN WE THINK
Publisher/Agency: Independent News & Media
Brand: Aer Lingus

 

Campaign: HOW TODAY’S GENERATION IS TURNING HOMEBUYING ON ITS HEAD
Publisher/Agency: WP BrandStudio
Brand: National Association of Realtors

 

 

Best Use of Video

 

Campaign: THE BRITISH IMPACT
Publisher/Agency: Atlantic Re:think
Brand: Jaguar

Campaign: Ichigo Ichie
Publisher/Agency: CNN International Commercial /Great Big Story
Brand: All Nippon Airways

 

Campaign: DAY ZERO
Publisher/Agency: Bloomberg Media
Brand: Optum

 

 

Best Use of Text

 

Campaign: KONGENS NEI
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film

 

Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

 

Campaign: GAME OF THRONES
Publisher/Agency: Schibsted Content Studio
Brand: HBO Nordic

 

 

Best Use of Audio

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Series of Sponsored Articles

 

Campaign: THE HIDDEN GEMS OF NORWAY
Publisher/Agency: VG Partnerstudio
Brand: Innovasjon Norge

 

Campaign: REDISCOVERING IRELAND: the Wild Atlantic Way, the Lakelands and Ireland’s Ancient East
Publisher/Agency: Independent News & Media / Mindshare
Brand: Fáilte Ireland

 

Campaign: RESTORING THE PROMISE OF PUBLIC EDUCATION
Publisher/Agency: Atlantic Re:tink
Brand: Allstate

 

In case you’ve made the list and want to brag about your shortlisting we have created a press release template for you to enable you to start spreading the news.

NOMINATED FOR THE NATIVE ADVERTISING AWARDS PRESS RELEASE TEMPLATE DOWNLOAD