Ray Weaver

Copywriter

Ray Weaver is a professional communicator with experience as both a broadcast and print journalist. He was the Public Information Officer for several government jurisdictions in the US, including the Governor of the State of Maryland. He is also an experienced voice-over artist, actor and published author and singer/songwriter.

Blog posts

Article

What Is Native Advertising? The Ultimate Guide

While the term native advertising has been used for some time, it has gained relevance as people have become more aware of and concerned about onli ...

Ray Weaver

2486

Article

How to measure brand lift – and why it matters

Metrics like impressions and click-throughs are often the go-tos for measuring the success of a native advertising campaign.“Clients always want to ...

Ray Weaver

Article

Go woke or go broke? Do consumers really want brands to take a stand?

The balancing act between taking a stand on social issues and coming off as phoney puts advertisers in a tricky spot. Advertisers are receiving the ...

Ray Weaver

927

Article

Native advertising vs branded content: What, if anything, is the difference?

At the Native Advertising Institute, we market our signature event as the world’s biggest meetup for the native advertising and branded content ind ...

Ray Weaver

1242

Article

Tracking the rise of native advertising

Although the term ‘native advertising’ was first coined by Fred Wilson at the Online Media, Marketing and Advertising Conference in 2011, the road ...

Ray Weaver

796

Article

The best native advertising of the 2020s (so far): Inspiration for your next campaign

The world of digital marketing is constantly evolving, and with the rise of ad blockers and banner blindness, traditional forms of advertising are ...

Ray Weaver

1133