Native Advertising has a Terminology Problem. And It’s Not Pretty.
By Chad Pollitt VP of Audience and Partner, Native Advertising InstituteIndianapolis, USAConnectOccasionally, it’s important to ruffle some feather ...
Chad Pollitt, a leading expert in audience building and content distribution is VP of Audience at Native Advertising Institute. He is a former VP and Co-founder of Relevance. He was named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.