Native Ad Description

What Is a Native Ad Description?

A native ad description is a brief text that accompanies the headline and image of a native ad, providing additional context and encouraging the user to take action. It serves to further engage users and clarify the ad’s message.

Examples of Native Ad Descriptions

• Product Promotion: "Discover our latest line of eco-friendly skincare products designed to rejuvenate your skin naturally."
• Content Teaser: "Find out how these simple tips can help you manage your time more effectively and boost productivity."

Key Points about Native Ad Descriptions

• The description expands on the headline by providing more details or context to encourage users to click through and engage.
• Descriptions should be concise, persuasive, and aligned with the user’s intent.
• A strong native ad description complements the headline and reinforces the value proposition.

Native Ad Description Best Practices

• Be Concise: Keep descriptions short and to the point, while clearly communicating the benefit or value of engaging with the ad.
• Include a CTA: Encourage the user to take the next step with a clear call to action, such as "Learn More" or "Get Started."
• Ensure Relevance: Make sure the description aligns with the content the user will see after clicking through to avoid misleading expectations.

Considerations

• Consistency with Landing Page: The description should accurately reflect the content or offer on the landing page to prevent user frustration.
• Avoid Overly Promotional Language: Use natural, conversational language to avoid turning off users who prefer content-driven experiences.