Guaranteed Inventory

What Is Guaranteed Inventory in Native Advertising?

Guaranteed inventory refers to ad space that a publisher reserves exclusively for an advertiser, typically at a premium rate.

Examples of Guaranteed Inventory

• Premium Website Placements: Securing a top position on a high-traffic website.
• Exclusive Campaign Runs: Locking ad space for a brand’s campaign over a set period.
• Direct Buys: Purchasing specific ad space in advance to ensure placement.

Key Points about Guaranteed Inventory

• Ensures ad placement in desired, high-traffic areas.
• Often used for brand awareness or product launch campaigns.
• Avoids competition with other advertisers by securing inventory in advance.

Guaranteed Inventory Best Practices

• Choose guaranteed inventory for high-profile campaigns or events.
• Work directly with publishers to negotiate exclusive placements.
• Monitor performance and adapt creative to maximize the guaranteed space.

Considerations

• Usually comes at a higher cost compared to programmatic options.
• Works best for campaigns needing consistent and prominent visibility.
• Requires strong creative to make the most of premium placements.